John Lobb for Aston Martin

2014-04-22 Read: 582x

JOHN LOBB AND ASTON MARTIN | Two iconic and quintessentially British brands joined forces in 2012 to create Winner Sport, an extremely comfortable, stylish and lightweight driver’s shoe.This creative collaboration culminated in a style which sits comfortably within the John Lobb collection, whilst also appealing to the discerning Aston Martin driver. The success of Winner Sport has led to the next chapter in the partnership story - Winner Sport MKII.

Putting your foot down in an Aston Martin just got a little bit more accessible: James Bond's marque of choice has collaborated with John Lobb on a driving shoe. As Aston's director of design Marek Reichman and Lobb's creative director Andrés Hernández explain in this video, the Winner Sport incorporates the principle of "dynamic tension" - the sense of movement even when static - plus various automotive design cues such as wheel-like eyelets and a rubber sole (for burning).

Available from Aston's W-One "brand centre" on London's Park Lane and Lobb's Jermyn Street store, precisely how quickly they go is, of course, up to you.

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