Aston Martin opens new store in London’s exclusive Mayfair

2016-09-05 Read: 213x

SPORTS cars manufacturer opens Mayfair store for exclusive events and to showcase brand collaborations

Aston Martin has opened Aston Martin at No. 8 Dover Street, a boutique store in the heart of London’s Mayfair. 

The store – where the exterior sign reads ‘Aston Martin Est 1913’ in celebration of the company’s rich heritage – will be used a destination for special events such as design master classes, art exhibitions and dinner series.

The company describes its prospective customers as “admirers of the brand and people who enjoy elegance and exclusivity [who want to] discover new trends in art and design” 

It will also feature a number of products from companies that Aston Martin collaborates with, including Hackett London, Marma London, Quintessence Yachts, Emilia Burano, Silver Cross and FPM. 

Aston Martin’s EVP & chief creative officer, Marek Reichman, who designed the interior space with his team, said: “Dover Street mixes art, culture, shopping, luxury and elegance.It’s the perfect place for Aston Martin. We are surrounded by art, design and beauty and want to feature the ideas that inspire us and share them with a wider audience.

"No. 8 Dover Street is a place where existing customers, admirers of the brand and people new to the marque can understand our design philosophies and experience the spirit of Aston Martin.” 

Visitors to the store will find modern design and the type of artisan craftsmanship associated with the brand’s cars, with features such as a bespoke mosaic floor, made from European oak, that follows a Nautilus shell design, starting in the centre of the showroom with a brass plaque bearing the Aston Martin wings and circling out to the edge of the room, where it flows to tailor-made oak cabinets. 

This Nautilus design is mirrored on the ceiling, with a ‘Starry Night’ light installation designed to highlight the lines of the Aston Martin car on display.

The walls feature carved ceramics and blown glass pieces from London-based artists Vezzini & Chen, plus a 120” 4K Ultra HD, LED-LCD TV screen, one of the largest in Europe, that shows content created by Aston Martin and its partners. 

Customers looking to create a more bespoke Aston Martin will be able to take advantage of a Q by Aston Martin specification area, where they can personalise an Aston Martin sports car or an AM37 speedboat. 

Katia Bassi, VP of AML & managing director of AM Brands said: “No. 8 Dover Street provides the perfect environment for us to showcase the beautifully crafted products and experiences offered through ‘Art of Living by Aston Martin’.

"No. 8 Dover Street is where the world of Aston Martin comes together, the tangible expression of the path we started three years ago to develop Aston Martin into a globally admired luxury brand.” 

Aston Martin at No. 8 Dover Street is open seven days a week, from 10am until 6pm from Monday to Friday, and from 11am to 5pm on Saturdays and Sundays. 

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